Just Good Business — home

The verified directory of UK businesses & expert freelancers — coming soon

Finding a supplier or freelancer you can trust still runs on cold Googling and gut feel. We're building a better way.

Join the waitlist

What we'll verify

When we launch, every profile will be checked before it appears in the directory.

Registered businesses

For limited companies, we'll check Companies House:

  • Company status — we'll confirm the company is active
  • Incorporation date — we'll show how long it has been around
  • Filing history — we'll look at accounts and filings

Sole traders & freelancers

Not a limited company? There'll be an alternative path when we launch: we'll review accreditation, portfolio and references instead. No company number needed.

Who it's for

Businesses

When the directory opens, you'll be found by trusted partners and buyers — instead of waiting on word of mouth.

Freelancers

A vetted profile that will prove your credibility — sole traders included, no company number needed.

Buyers

When we launch, you'll shortlist vetted suppliers instead of cold searching and hoping for the best.

The directory first — upgrades later

The directory comes first. Once it's live, membership will add optional premium upgrades on top — they'll never be the headline offer.

Matchmaking introductions

A future premium upgrade: we'll introduce you to businesses and freelancers who fit what you're looking for.

AI-powered growth advice

A future premium upgrade: practical, plain-English guidance to help your business grow.

Join the waitlist

Be first in line when profiles open. We'll send you one email to confirm your place — you're only on the list once you click the link in it.

I'm joining as

We'll email you about the JGB launch — nothing else.